Emails we send

Two kinds of email leave this product, and the difference decides whether you can switch one off.

Transactional email is the consequence of something you did, or something you need in order to use what you pay for: receipts, password resets, payout notices, application decisions, security alerts, sign-in codes. It carries no unsubscribe link and it cannot be switched off. That is deliberate. Nobody should be able to unsubscribe themselves out of a password reset, and no partner should be able to miss the email that says their money moved.

Lifecycle email is everything we send because we think it will help: getting-started nudges while you are setting up, the weekly summary, a note when your program does something for the first time. Every one of these carries a one-click unsubscribe and a link to your preferences, and you can turn any of it off without touching the first kind.

What you get while you are setting up

A welcome the day you sign up, then a nudge on day 3 if your program still has no partners, and one on day 7 naming whichever setup step is still open. Three days before your trial ends you get a reminder, and one more on the day it ends if there is no card on the account. All of it stops the moment you pay. Nothing in this group is sent to somebody who already subscribed.

What you get about money

Receipts when a payment goes through, and a notice when a plan or interval changes. If a card is declined you hear about it three times over a week rather than once, and the last one says exactly what happens if it stays unpaid. Annual plans get a reminder thirty days before they renew, saying the date and the amount.

You also hear when your affiliates have earned you 80% of your plan's revenue band, and again if you pass it. Passing a band is the program working: nothing is charged for it, and nothing switches off during the seven-day grace that follows.

What you get about your program

The first time a partner joins, the first time a sale is attributed, and the first time a payout goes out, we tell you. After that these stop. They are the moments worth knowing about, not a running commentary.

Then there is the operational set, and it is all transactional because missing one costs you money: a payout batch waiting for your approval, a payout that came back off your rail, a risk flag with the evidence behind it, a payment processor that has disconnected, and a domain whose DNS record never appeared.

Two more watch for the quiet failures. If a connected credential stops working, a payout rail refusing its key or a revoked processor connection, you get one email naming the provider, what stopped, and what is unaffected, because the alternative is finding out weeks later that nothing was tracked or paid. And if a payout run exists with no connected way to send it, you hear before it fails rather than after. Both carry an unsubscribe. Each fires once per incident, never daily.

Partner applications arrive as one digest rather than one email per application, and only for applications that have been waiting a day. Six applications in an afternoon is one email.

The weekly summary

Once a week, per program: clicks, new partners, commissions earned, what is due to be paid, and one thing worth doing. A program with nothing to report gets nothing, so a quiet week is a quiet inbox.

What your partners get

Everything in the Messaging guide, plus three of ours. A congratulations the first time one of their referrals is tracked, sent once, in their own language, and editable or disableable like the rest of the partner templates. A monthly earnings summary, which they can switch off. And a tax-form reminder where your program requires forms and theirs is missing or about to expire, which they cannot, because a missing form is what stops them being paid.

Turning things off

Every lifecycle email carries a link to your preference page, and mail clients that support one-click unsubscribe get a button at the top of the message. The page has three choices: tips and product news, the weekly summary, or everything on that list. It also spells out, before you choose, exactly what will keep arriving.

You do not need to sign in to reach it. The link carries a signature of its own, so it works from any device and cannot be guessed by anybody else.

If somebody reports one of our emails as spam, we stop sending them lifecycle email everywhere, immediately, without waiting to be asked twice.

Sending limits

Campaigns and sequences leave through our sending infrastructure, so there are two limits on them, both enforced on the server.

There is a daily ceiling per program, sized to your plan, from 500 messages a day on trial up to 200,000 on Enterprise. It is an abuse ceiling rather than a product limit: a program mailing 400 partners twice a week never comes near one. A program that reaches its ceiling picks up again at midnight UTC with the queue intact.

And a program whose spam-complaint rate goes above 0.30% over a rolling seven days is paused automatically and told why, with the numbers it was measured on. The rate is only computed once at least 500 messages have been delivered in that window, so a single complaint on a handful of emails never pauses anybody.